Virtualising your event is a phrase that isn’t always entirely understood. Essentially, it is an online occurrence taking the elements an in-person event and live streaming it to a web-based audience, as opposed to attendees meeting in a physical location. People can connect from anywhere – office, home, favourite coffee shop or wherever they might be. This is a particularly attractive offering whilst the event industry is in the turmoil of regular cancellations of late.

From conferences, townhalls, company announcements to product launches, there can be lots of variants of a virtual event. Using the best of technology, honed over the last 3 decades of video conferencing, and Storm’s expert knowledge in this field can help you get the best out of the technology. The benefits to your corporate brand by offering a “virtualised” version means a more risk-free, safer production.

Firstly, at a higher level, considering a virtual event offers a lot of advantages including lower operating and marketing costs, no delegate “wrangling”, no venue hire and logistics such as catering.

On a more granular level, switching to virtual event still offers a multitude of different elements that you’d still have in a regular in-person event. Hosts who probably would present from the main studio then hand over to keynote speakers to deliver their thoughts on a subject. The keynote speaker can either be within the same physical location as the host, or connected using the virtual, yet simple technology. With any speaker, it is no additional complexity to embed a presentation deck, or videos. A panel session, although probably would be better all together in one location to get a rally of discussion going, but feasibly could be spread across multi-locations too.

Audience engagement is often hesitantly questioned, but two-way Q&A can still be easily performed between a delegate and a panellist, plus they’d not have to wait for the mic-runner to find them!

The whole “virtual event” really isn’t as daunting as it may sound. In the safe hands of Storm, who have over 12 years experience in this technology will handle all technical management of the event, and the connection.

But what else can it offer? How about, audience polling, live subtitles, on-screen titles such as name straps and tickers. The event audience could be more targeted too, and can expand awareness and engage audiences that may not otherwise have been able to connect with.

So be wise, it’s time to “virtualise”.