Whilst the outbreak of the virus has a very apparent effect on the human population in regard to health, this is having a corresponding impact on business.

As fears grow that the coronavirus will advance into a global pandemic, the list of cancelled events ever expands. In an industry that relies on people and interactions this is a topic that shouldn’t be taken lightly. Across the globe recent events such as Mobile World Congress (Barcelona), Cisco Live Melbourne, Intel Labs Day, and many more have been cancelled or postponed. The decision to cancel the Geneva Motor Show this March has come from the Swiss Government ruling that prohibits all events with more than 1000 people in a measure to combat the spread of the disease.

These measures are already having a significant effect on the events business, with gatherings of bodies of people for any form of event – exhibitions, celebrations/awards and conferences being called off. Storm have already had a number of cancellations, with other larger events teetering on the fence of withdrawal/postponement through fears of further outbreaks or lack of containment; or indeed in what light will hosting an event during such global challenges be seen?

As well as large hosted events, this also effects smaller in-house gatherings – company meetings, updates, ‘townhalls’, focus days and the like – event organisers and meeting hosts cannot risk attendees contracting an avoidable illness. So what can be done to continue ‘business as usual’?
Whilst video conferencing experiments began many years ago, it’s been 30 years since the so-called ‘computer revolution’ and the advent of video conferencing. How can this help this epidemic? Previously there have been objections to this type of technology, such as difficulty in use, technical issues, capacity of audience. However, in this day and age with over three decades of innovation it couldn’t be simpler.

Storm can offer a very attractive solution. We can deliver a virtual form of your event to your audience, and perhaps a wider audience too. We can continue to share presentations, keynote speeches, guests, Q&A such as would have been done within a large venue, through live streaming capabilities. Storm are corporate leaders in connecting the world virtually and have proved this many times over, uniting thousands of corporate personnel from many hubs in the UK and internationally. Your audience can connect from the workplace with other members of staff, from individual computers, from home, from mobile, from wherever.

It is a time when we need to embrace the bond between the huge strides internet technologies have taken of late, whilst retaining the old-fashioned face-to-face interactions and participation. The screen shouldn’t be used as a face-mask barrier, but more as a portal into connectivity, bringing the world closer.

The perception of video conferencing is often a bad angle from the perspective of the laptop webcam, dodgy lighting, and tinny audio but it doesn’t need to be this way. Storm offer a full solution from streaming capabilities to managed participants & hosting, audience polling to full video production facilities – professional video, lighting & sound. Just because there isn’t a live audience in the room it doesn’t mean they are not present, and you can even host it ‘TV Studio’ style, which will really add value and boost interest including live guests either locally or via a streamed link.

What’s more: imagine the carbon footprint reduction if a venue-worth of people don’t need travel and instead engage through this medium – a very attractive proposition in a time where ‘sustainability’ is regularly on the tip of corporate tongues.

Whilst such a viral outbreak shouldn’t be ignored or played down, we shouldn’t let it get in the way of an event. It is easy for people to stop communicating, and if you don’t have this interaction, it ultimately will affect your business. Storm’s virtual event streaming will effortlessly bring your audiences together during this time, and post-virus too.

Let’s talk about how we integrate virtual event streaming before the next event is cancelled.